Tumblr is disposing of Put up Plus, the function that lets creators cost customers a subscription to entry their content material. Beginning on December 1st, creators will not be capable to allow Put up Plus on their blogs.
The discontinuation of Put up Plus comes simply weeks after a leaked memo revealed the platform’s plans to downsize after struggling to satisfy utilization and income targets. On the time, Matt Mullenweg, the CEO of Tumblr’s dad or mum firm Automattic, stated the corporate had plans to give attention to the “core functionality” of Tumblr going ahead.
It seems Put up Plus, which launched in 2021, is the primary function on Automattic’s chopping block. In a publish on Tumblr, the platform’s employees members say they “originally introduced Post+ to uplift and support the vast swathes of incredible creators.” Nonetheless, the corporate says the function “didn’t land as we’d hoped” and made the choice to discontinue it after contemplating suggestions and utilization.
Tumblr says present Put up Plus content material will likely be out there by means of the top of this yr, however will probably be marked as non-public beginning in January 2024. Creators additionally received’t be capable to create new Put up Plus content material presently, and subscribers will not be charged.
Now the query is: what’s subsequent? Tumblr says tipping will stay intact, however Mullenweg has stated Blaze, the positioning’s sponsored publish function, “couldn’t support a fraction of the ~1,000 servers it takes to run Tumblr.”