Apple CEO Tim Cook dinner attends the Wonderlust occasion on the firm’s headquarters in Cupertino, California, on Sept. 12, 2023.
Loren Elliott | Reuters
Apple CEO Tim Cook dinner teased that Apple could have a synthetic intelligence announcement later this yr throughout a name with analysts after the corporate reported fiscal first-quarter earnings.
Whereas Cook dinner’s remarks on Thursday didn’t embrace many particulars, they did point out that Apple needs to compete with Microsoft, Google, Amazon, OpenAI and different expertise corporations engaged on cutting-edge AI fashions that may generate textual content and pictures.
“As we look ahead, we will continue to invest in these and other technologies that will shape the future,” Cook dinner stated throughout a name with analysts. “That includes artificial intelligence where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year.”
Generative AI began drawing important consideration from expertise corporations and buyers beginning in 2022, after OpenAI launched ChatGPT and picture turbines quickly improved. Apple didn’t announce a complicated AI mannequin final yr, though the corporate has lengthy invested in related machine studying expertise in its chips and software program, which might, for instance, determine individuals or pets inside pictures.
Apple usually pronounces new software program in June at its annual developer’s convention, WWDC. Final yr, the corporate introduced an autocorrect characteristic for the iPhone keyboard primarily based on a transformer-based language mannequin, which shares the identical underlying expertise as GPT. However Apple by no means used the phrase “artificial intelligence” through the presentation, preferring the extra educational time period “machine learning.”
“Let me just say that I think there’s a huge opportunity for Apple with Gen AI and AI, without getting into more details and getting out in front of myself,” Cook dinner stated.
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