When you watched the Tremendous Bowl NFL championship soccer sport final evening — and sat by all the numerous commercials — then you definitely most likely noticed an advert from Microsoft for its new Copilot AI app.
Selling the successor to Bing Chat as “your everyday AI companion,” and a solution to do excess of search, together with create new imagery and code for video games utilizing the underlying generative AI massive language fashions (LLMs), Microsoft’s Copilot Tremendous Bowl advert appears to have executed its job and gotten extra folks to obtain the Copilot app.
Copilot was the second most free widespread app within the Apple App Retailer on the time of this text’s writing, and the quantity 12 most downloaded app within the Google Play Retailer for Android gadgets.
But, all isn’t nicely for Microsoft’s AI ambitions: a variety of users on X (formerly Twitter) famous that the app, in addition to Google’s rival Gemini, produced outdated and incorrect information after they tried to ask it details about the massive sport and the 2 collaborating groups, the San Francisco 49ers and victorious Kansas Metropolis Chiefs. (Basic Google Search, for what it’s price, returned the right details about each groups.)
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Within the case of Copilot, it erroneously named Miami Dolphins participant Tyreek Hill as being nonetheless on the Kansas Metropolis Chiefs regardless that he was traded in 2022, suggesting a date cutoff on its data.
After I checked only a few minutes in the past, Microsoft Copilot was returning correct info for my prompts.
Nevertheless, that is one difficulty with LLMs typically — inconsistent responses, with the identical immediate returning typically wildly completely different outcomes for various customers.
So, whereas the surge in curiosity in Microsoft’s Copilot app is an encouraging signal for the corporate’s rising AI ambitions, if customers don’t discover the app to be correct or dependable, they’ll doubtless ditch it in favor of different options.
Put one other means: Microsoft has a possibility now to capitalize on the general public curiosity generated (pun supposed) by its Copilot Tremendous Bowl advert — whether or not or not it does so will decide Copilot’s future success, to a terrific extent.
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