In a press launch written with assist from ChatGPT, Match Group introduced an enterprise settlement with the AI chatbot’s maker, OpenAI. The brand new settlement contains over 1,000 enterprise licenses for the relationship app large and residential to Tinder, Match, OKCupid, Hinge, and others. The AI tech will likely be used to assist Match Group staff with work-related duties, the corporate says, and are available as a part of Match’s $20 million-plus wager on AI in 2024.
Whereas press releases, by their nature, are typically the enthusiastic sharing of firm information, the ChatGPT-penned launch is a bit excessive, saying issues like how ChatGPT guarantees to “be the wingman…employees didn’t know they needed,” how the CTO “couldn’t contain his enthusiasm” when providing the canned quote, and it included a line about AI security that reads, “our love story with AI comes with a promise of responsibility — think of it as a prenup with the technology.” Groan!
It even supplied a quote from ChatGPT itself: “I’m thrilled that Match Group matched with me. Together, we’re not just breaking the ice; we’re melting it, and reshaping the way work gets done.” Bleh!
Who knew we’d miss the human-driven editorial work that went into penning these firm missives, beforehand?
As for the information itself, Match Group says it can start utilizing the AI tech, and particularly ChatGPT-4, to help with coding, design, evaluation, construct templates, and different every day duties, together with, as you’ll be able to inform, communications. To maintain its company knowledge protected, solely skilled and licensed Match Group staff can have entry to OpenAI’s instruments, it famous.
Earlier than with the ability to use these instruments, Match Group staff will even need to bear necessary coaching that focuses on accountable use, the know-how’s capabilities, in addition to its limitations. The use will likely be guided by the corporate’s current privateness practices and AI rules, too. The comapny declined to share the price of the settlement or the way it will influence the tech large’s backside line, however Match believes that the AI instruments will make groups extra productive.
Match execs just lately spoke of the corporate’s plans for AI through the firm’s fourth-quarter earnings, noting that, this 12 months, the app maker will use AI know-how to each evolve its current merchandise and construct new ones. The corporate’s Shareholder letter defined how AI may assist to enhance varied features of the relationship app journey. For example, it may assist with profile creation, the place Match is testing options like an AI-powered photograph picker, and generative AI for assist making bios. The corporate mentioned that AI will even enhance its matching talents and post-match steerage, in areas like dialog starters, nudges, and providing date concepts.
“We expect [AI] to touch every aspect of our apps by improving profile quality, discoverability, and matching. And even more importantly, creating an even safer environment for our users to connect in,” CEO Bernard Kim advised traders on the earnings name in late January.
“I believe that AI is existential to the future of Match Group and our business. AI will help us create improved user experiences and will truly make our products better,” Kim mentioned on the time.
The corporate additionally steered that it will use AI to construct standalone AI-powered apps that it’ll start testing in 2024.
A centralized innovation staff will likely be working to combine AI throughout Match’s portfolio of apps and incubating new concepts, with a few of that work being dealt with by the staff at Match acquisition Hyperconnect. (The corporate acquired Seoul-based Hyperconnect in 2021 for $1.73 billion, its greatest acquisition ever. Nonetheless, the funding has but to repay within the type of a brand new breakthrough app as massive or as fashionable as Tinder.)
Requested if Match could be now leveraging OpenAI tech in its broader AI initiatives throughout its portfolio, a rep for Match declined to reply.
Nonetheless, the corporate had mentioned it was investing $20 million to $30 million in AI innovation in 2024.
Sarah Perez may be reached at [email protected] and Sign 415.234.3994.