Tubi is aware of that folks fireplace up its app simply to see what occurs to be streaming relatively than to seek for one particular factor, and the platform is making an attempt to embrace that actuality about itself within the type of a playful new model identification.
In the present day, Tubi started rolling out a brand new feel and appear for its login-free service that’s meant to emphasise how the streamer needs viewers falling down rabbit holes as they search by means of the hundreds of movies and sequence it has to supply. That was additionally the idea behind Tubi’s 2023 Tremendous Bowl advert by which individuals have been thrown down literal holes by anthropomorphic rabbits, and whereas the brand new branding is nowhere close to as unsettling, chief advertising officer Nicole Parlapiano stated in a press launch that it’s meant to convey a equally “fun, bold and engaging” power.
Together with a recent yellow brand and a bouncy splash animation, Tubi’s redesign introduces a brand new signature musical cue that sings out the platform’s identify and an total design language centered on a shade of purple the corporate likes to confer with as “turple.” Talking to Vulture, Parlapiano burdened that whereas the rabbit gap idea is one thing Tubi has been making an attempt to push with its advertising for some time, up till now, “Tubi was not Tubi-ing in its proper form everywhere.”
Scrolling by means of Tubi now, the essential expertise isn’t all that totally different when it comes to usability, and discovering one thing to observe remains to be as straightforward as ever. However Tubi’s pivot to yellow / turple sort of makes it seem to be the corporate took notice of Freevee’s seemingly imminent demise and thought, “Maybe that color palette shouldn’t go to waste.”