Volkswagen’s hype machine for the brand new Scout is upping its output, its newest cheer for the battery-electric off-roaders a video known as “Back to Work.” The two:09 clip could possibly be thought-about a video analogue to the Little Crimson Home, the nameless brick ranch-style residence on the Blythewood, South Carolina website of Scout’s future meeting plant. Each are about historical past, roots, deep values expressed with plainness and ease. And for as cliché and maybe gimmicky as the home and the video are, in being was touchpoints for authenticity, what they characterize is true and real.
As an indication of hype to come back, the video features a line about Scout being “The first SUV, before Bronco, before Blazer, before anybody.” Which can also be true. Jeep is not talked about, however Jeep did not have an SUV earlier than the Scout, solely the CJ-5, which was a World Conflict II Jeep given the merest nods to civilian facilities. And abroad makers aren’t included, in any other case fashions just like the Land Rover Sequence I Station Wagon, the Mitsubishi CJ3 — a knockdown Jeep equipment for the Japanese market — would make for vigorous debate concerning the declare, so too the Nissan Patrol that was bought within the U.S. for just a few years beginning in 1962.
Not that battles over semantics and nostalgia matter now. As we mentioned in our piece on the Little Crimson Home, what issues is what Scout brings to market, and all this speak solely makes us extra eager to see it. For those who’re in search of extra on Scout’s good previous days, although, try this video from Bart’s Automobile Tales known as “The Actual First SUV.” Yeah, he provides the nod to Scout, too, in format out a neat and concise overview of Worldwide Harvester’s quest to create a “Small 4×4 Unit.” If IH had been nearly as good as advertising because it was at tractors, vehicles, and engines, an enormous portion of U.S. drivers would possibly immediately be driving the S4U as an alternative of an SUV.
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