February gross sales figures are in and with them, an replace on gross sales of the 2024 Mazda Miata. Who buys convertibles in June? Floridians, Texans, Arizonans and Californians instantly spring to thoughts, however even right here in Autoblog‘s Michigan places of work, we’re already feeling the tug of drop-top season. We’re headed as much as a pleasant 70° as I kind this, in truth, and we could not ask for higher climate as we verify in with our second replace to the 2024 Autoblog Miata Index.
Simply what the heck is the Autoblog Miata Index, you ask? Why, it is the one automotive gross sales metric that actually issues: the variety of Mazda Miatas offered thus far in 2024. Properly, technically, we began by counting the Miata gross sales from 2023, however you get the thought. Why? Properly, we like Miatas, for starters, and as a metric for what number of True Believers™ are on the market shopping for vehicles, it is as arbitrarily good (or dangerous) as the rest.
So, with out additional ado, here is our February replace:
The numbers
- Mazda Miata: 135 (-66.6%)
- Mazda Miata RF: 301 (-20.6%)
- Complete: 436 (-44.3%)
Positive, it was February, however we’re evaluating to gross sales from final February. We’re not climatologists round right here, however we’re fairly positive February occurs within the North American winter each yr, in order that’s not a very good excuse for sluggish gross sales. We’ll additionally word that the RF (which is the folding Targa-style high) outsold the usual fabric high (simply because it did in January), which is sensible for the lifeless of winter; that makes it unlikely that we’re taking a look at some form of statistical outlier. Miata gross sales are merely off to a sluggish begin in 2024.
Thus far, 2024 is shaping as much as be a slower yr for Mazda’s little convertible than 2023. Mazda offered 8,973 Miatas within the U.S. final yr — a rise of 45.4% over 2022 — and 15.7% over its whole quantity from 2019. So 2023 was an excellent yr for the Miata — and because it seems, a fairly darned good yr for the business general. See? It is science.
2024 might be even greater for our favourite roadster. Why? Updates. Whether or not you need to name this the ND 2.5 or just the refreshed ND2, the 2024 Miata will get an up to date differential and an overhauled infotainment system that’s way more feature-rich and nice to make use of. However updates do not at all times translate to gross sales enhancements, particularly after they’re accompanied by manufacturing downtime to accommodate new components or designs. Fortuitously, whereas these updates do embody new elements, they are not something wildly completely different from what’s already transport, limiting any interruption to manufacturing. Hopefully, which means full steam forward. Comfortable Miata-ing!
Notice: Sure, that is foolish. We’re totally conscious it is foolish. This silliness could morph into another type of silliness for any (or no) motive in any respect. Watch this area. Or do not. -Hurd
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