Aston Martin’s begun its teaser marketing campaign for the refreshed Vantage V8 and given us a date for the debut: February 12. Final yr, Aston’s product and market technique director, Alex Lengthy, instructed Autocar, “We’ll see in our sports car and GT range much more breadth and separation between one end and the other, where today they’re quite similarly positioned. We’ll see a much broader operating range.” The modifications coming for the Vantage will plant its flag on the “complete hooligan” finish of the spectrum, in response to chief inventive officer Marek Reichman, whereas nonetheless sustaining composure.
Firing thrill straight into your senses. Vantage.#AstonMartin #Vantage #THRILLDRIVEN
— Aston Martin (@astonmartin) January 13, 2024
The primary teaser appears a little bit of a decoy. Spy pictures from final yr of the coupe and convertible (pictured) reveal apparent variations like new, dual-level headlights, a unique hood with new vents and shut traces, a reworked taillight association, and a vented rear bumper in comparison with the present automotive. The automotive within the video would not present any of those. And at about 5 seconds in, there is a shot of a rear wheel and diffuser that have not appeared on any Vantage, ever — as a result of they’re the again finish of the Valkyrie.
The second teaser guarantees audiences the Vantage V8 is “Engineered for real drivers.” It’s a static shot of a brand new seat plopped in the course of a street. The aperture within the body and split-bottom bolster make us assume this might be a light-weight efficiency possibility. For the teaser, Aston Martin Aramco F1 workforce driver Fernando Alonso gives a voiceover in clarification, “As soon as you sit in the driving seat, you must understand your car. It’s that connection that lets you get to the limit. You are no longer two separate things. You are both responding to each other and completely speaking the same language.”
Engineered for actual drivers.
12.02.24
Sit down, hear up. #AstonMartin #DrivingAtTheLimit | @alo_oficial pic.twitter.com/Lfmvm1XvOD
— Aston Martin (@astonmartin) January 15, 2024
With a month to go till the massive day, we suspect extra teasers are on the best way. Who is aware of what Aston Martin mannequin they will function, although.