MILAN — Ferrari has signed a multi-year partnership with HP, making the world’s second-largest PC vendor the brand new so-called title sponsor of Ferrari’s motor racing staff, together with for Formulation One, the 2 corporations stated on Wednesday.
Based mostly on the settlement, for which no monetary particulars had been supplied, the HP brand will make its debut on Ferrari’s Formulation One vehicles forward of the Miami Grand Prix on Might 3-5, when the staff will begin competing as Scuderia Ferrari HP, the businesses stated in a joint assertion.
The partnership debut shall be marked by a novel version Ferrari automotive livery, particularly designed for the Miami Grand Prix.
Ferrari hadn’t had a title sponsor, whose title is related to that of its racing staff, since its newest partnership of this type, with Philip Morris’s Mission Winnow, expired on the finish of the 2021 season.
As a part of the deal, Ferrari will use HP expertise and providers, together with adaptive PCs and units, collaboration services and products, and printing capabilities.
“The integration of HP’s high-performance products and services … will enable Scuderia Ferrari HP and the other racing teams of the Prancing Horse to turbocharge training precision and optimize strategic decision-making, on and off the track,” they stated.
Ferrari and HP added they had been dedicated to accelerating sustainable innovation and that they’d work collectively to increase academic initiatives inside their groups and communities. (Reporting by Giulio Piovaccari; modifying by Jonathan Oatis)