Electrical car firm Fisker stated on Thursday that it might add dealerships alongside its direct-to-customer distribution mannequin to broaden its gross sales and supply community.
The California-based firm, which sells its autos throughout the US and Canada aside from different markets in Europe, has solely two showrooms or Fisker Lounges in North America — one in Los Angeles and the opposite in New York. In different places, it has retail shops known as Fisker Middle+.
Fisker stated, in Europe, it would proceed to supply direct gross sales however will convey onboard companions for gross sales and distribution.
Whereas the EV startup made greater than 10,000 autos in 2023, it delivered solely about 4,700 models of the Ocean sport utility autos resulting from distribution constraints.
“We are evolving our business model and intend to add as many as 50 dealer partners in the US and Canada and a similar number of dealer locations in Europe this year,” CEO Henrik Fisker stated.
The corporate expects to ship its first Ocean autos to new sellers by the top of the primary quarter, Fisker stated, including that it has been in talks with supplier companions since November 2023.
Lucid, Rivian and Fisker have adopted an internet and direct-to-consumer mannequin that was began by Elon Musk-led Tesla, of their efforts to chop out middlemen that dealership fashions have.
Earlier this week, Vietnamese electrical automobile maker VinFast Auto stated that it had signed its first 5 dealerships in Texas, New York, Kansas and North Carolina. Swedish EV maker Polestar additionally makes use of a dealership mannequin.
