It’s not usually that Honda reveals a brand new emblem. In truth, it’s been about 43 years since we’ve seen a redesign of the acquainted “H mark” that Honda so lovingly calls it. That adjustments at this time on the 2024 CES the place Honda debuted a brand new H mark that’s destined for future electrical automobiles.
Do be aware the EV caveat there, too. Honda specifies that this emblem shall be coming to the “next-generation EVs of Honda,” which suggests the gasoline-powered automobiles in its current-day lineup received’t bear the brand new emblem. They’ll presumably carry ahead with the present emblem, and whereas stated mark has technically been the identical since 1981, a light-weight replace on the flip of the millennium has stored it feeling comparatively contemporary.
Funnily sufficient, this new Honda emblem is extra paying homage to the unique H mark that was used all through the Nineteen Sixties (seen for comparability beneath, left) than of another Honda emblem. It seems to be like a revamp of that old-style look, giving it a retro vibe whereas sustaining a contemporary and trendy look. Honda says that it’s designed a brand new emblem now to “commemorate the development of the next-generation EVs.” It solely is sensible that the brand is revealed alongside two new electrical ideas at CES named the Saloon and the Area-Hub. You may see the brand in motion for the primary time on each of these fashions in our reveal publish right here.
Honda doesn’t present quite a lot of clarification for the brand’s design, however right here’s what it does say: “This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs.”
The most important hurdle to leap over for these acquainted and cozy with the present emblem is maybe the dearth of an overview across the emblem that we’ve related to the H mark for many years now. Define or not, although, we’re followers of this new design route and are excited to see the automobiles that Honda places out with the contemporary look.
Associated video: