What do Rivian, the historical past of Hollywood, and occasional have in frequent? Little or no as of writing, however they will come collectively on December 9, 2023, when the model opens its flagship retail area in an extensively renovated historic movie show positioned in Laguna Seashore, Calif.
Rivian bought the South Coast Theater, which was inaugurated in 1935 because the New Lynn Theater, and spent a number of years restoring it with a serious give attention to originality. The 11,000-square-foot facility retains the foyer space, the marquee, the ticket sales space, the proscenium arch, and the 129-seat theater space, amongst different options. The constructing was added to the Nationwide Register of Historic Locations in March 2023.
Above all, the theater’s mission is to promote vehicles and SUVs; Rivian is not pouring cash into an outdated constructing merely to maintain native residents entertained and to offer motorists one thing fairly to take a look at as they drive by. Guests will be capable to try the R1S and the R1T, get particulars equivalent to pricing and specs from gross sales personnel, and purchase branded merchandise. Check drives won’t be provided, nevertheless.
The power will proceed to indicate films due to a partnership between Rivian and the Laguna Seashore-based Coast Movie Basis. Do not anticipate to catch the following Batman there; the theater will principally play impartial movies, notably those who spotlight outdoorsy matters. Which brings us to espresso: Rivian saved area within the constructing for a espresso store, and we’re advised a choice of pastries will likely be on the menu. The power will even promote numerous objects made by native artisans, whereas Orange County-based Almond Surfboards will show its surfboards.
Rivian will publish particulars in regards to the films it can display and the occasions it can arrange within the South Coast Theater on its web site. For locals, the constructing is positioned at 160 South Coast Freeway, proper throughout the road from the seaside. Worry not: Rivian says sandy footwear are welcome.