Image this: you roll as much as some seedy bar in north London in a brand new Volkswagen SUV and park subsequent to a tricked-out Harley Davidson. A burly character in a black leather-based jacket ambles out of the saloon and squints on the VW subsequent to his bike.
“Nice ride, mate,” he affords. “Nice color.”
You again away a bit from the VW.
“Thanks,” you say and smile shyly. “It’s a new color.” You pause, then add, “It’s called Rubber Ducky.”
This scene is imaginary, however attainable now that VW in the UK is transport its revised compact T-Cross SUV glowing in a quite distinctive exterior shade referred to as…nicely, we’ve mentioned it: Rubber Ducky.
No design genius in a Wolfsburg convention room selected the colour. No, it was chosen by the general public by way of VW’s social media websites, the place the Rubber Ducky identify rose to the highest of the ballot with 46 p.c of the vote.
“Some might say putting a paint name to public vote is a quackers idea,” mentioned Oliver Lowe, T-Cross Product Supervisor at Volkswagen UK. “But we were confident people wouldn’t get in a flap while trying to decide on a new name, and we think Rubber Ducky yellow was a really eggs-cellent choice.”
In fashionable tradition, the ducky—generally it’s spelled “duckie”—is related to infancy and early childhood and with a toddler’s tub time. An essay on the toy within the Journal of American Tradition notes, “overall bright yellow in color, the ducks are always posed in a swimming position. Facial features include blue or black eyes and orange open-or-closed beaks. A small hole on the underside allows air to enter so that when squeezed, a squeaking sound is produced.”
Presumably there’ll be no squeaks emitting from the T-Cross, which is on sale now at UK sellers for about $30,300. If ducky yellow doesn’t tweak the British consumers’ curiosity, there’s additionally blue and crimson metallic decisions. The up to date mannequin additionally options new gear as commonplace, new tech and nicer cabin supplies.
However wait, there’s extra. January 13 is Rubber Duckie Day in Nice Britain as a result of a 1973 Sesame Avenue episode confirmed a calendar with Rubber Duckie’s birthday reported as January thirteenth.
As Prime Gear mentioned in it is report on the matter, “Welcome to the UK!”