Bebe Wooden, Renee Rapp and Avantika Vandanapu star as The Plastics within the 2024 adaptation of “Mean Girls.”
Paramount
You go, Glen Coco.
Paramount’s “Mean Girls,” a musical movie adaptation of the Broadway present and beloved 2004 movie of the identical title, opened to an estimated $28 million on the home field workplace, on its option to a $32 million take for the vacation weekend.
The haul is available in on the excessive finish of expectations and exceeds the $24.4 million opening that the Lindsay Lohan-led unique snared twenty years earlier. It is notably spectacular contemplating Paramount had initially commissioned the $36 million-budgeted movie for a straight-to-streaming launch.
“It seems that ‘Mean Girls’ in any format and on every platform has a message that resonates strongly with audiences,” mentioned Paul Dergarabedian, senior media analyst at Comscore. “Whether as a feature film comedy, a Broadway musical or a new big screen adaptation, Tina Fey’s vision for these characters has truly struck a chord with audiences some two decades after the release of the original on the big screen.”
The film musical style has struggled to enchantment to moviegoers in recent times, however with Warner Bros.’ “Wonka” and “The Color Purple” alongside the brand new adaptation of “Mean Girls” it looks like audiences have reversed course.
Mix the musical expertise and charisma of star Renee Rapp with the pervasive nostalgia of the unique movie, and the brand new “Mean Girls” had loads to supply cinemagoers over the weekend.
“The success of Mean Girls this weekend is a case study in nostalgia successfully paired with a fresh and modern hook for today’s female audience,” mentioned Shawn Robbins, chief analyst at BoxOffice.com. “Many who grew up with the original film returned for this revival alongside younger audiences and fans of the Broadway musical.”
The movie skewed towards the feminine viewers, with 75% of ticket gross sales being purchased by girls, however performed effectively outdoors of the teenager demographic, mentioned Steve Buck, of film knowledge agency EntTelligence. In truth, the most important proportion of ticket gross sales had been for these aged 26 to 35, who accounted for 34% of all opening weekend ticket gross sales. In the meantime, the coveted 18 to 25 demographic represented 26% of ticket gross sales.
“This is another showcase of how important it is for Hollywood to embrace Gen Z alongside their fellow Millennial moviegoers as the two key demographics driving theatrical box office right now,” mentioned BoxOffice.com’s Robbins. “The cinema is a communal hub, and what’s more communal than the marriage of music with movies? Mean Girls is truly an [intellectual property] that’s evolved into a multi-threat pop culture standout.”