Present playing cards make nice stocking stuffers — simply so long as you don’t stuff them in a drawer and neglect about them after the vacations.
People are anticipated to spend almost $30 billion on reward playing cards this vacation season, in keeping with the Nationwide Retail Federation. Restaurant reward playing cards are the preferred, making up one-third of these gross sales.
Most of these reward playing cards shall be redeemed. Paytronix, which tracks restaurant reward card gross sales, says round 70% of reward playing cards are used inside six months.
However many playing cards — tens of billions of {dollars}’ price — wind up forgotten or in any other case unused. That’s when the lifetime of a present card will get extra difficult, with expiration dates or inactivity charges that may range by state.
Right here’s what to know in regards to the reward playing cards you’re giving — or getting:
LOVED, BUT LOST
After clothes, reward playing cards would be the hottest current this vacation season. Practically half of People plan to offer them, in keeping with the Nationwide Retail Federation.
However many will stay unspent.
Present playing cards get misplaced or forgotten, or recipients dangle on to them for a special day. In a July survey, the patron finance firm Bankrate discovered that 47% of U.S. adults had a minimum of one unspent reward card or voucher with a median worth of $187. That’s a complete of $23 billion.
THE GIFT OF TIME
Beneath a federal legislation that went into impact in 2010, a present card can’t expire for 5 years from the time it was bought or from the final time somebody added cash to it. Some state legal guidelines require an excellent longer interval. In New York, as an example, any reward card bought after Dec. 10, 2022, can’t expire for 9 years.
Differing state legal guidelines are one cause many shops have stopped utilizing expiration dates altogether, says Ted Rossman, a senior trade analyst at Bankrate.
USE IT OR LOSE IT
Whereas it might take reward playing cards years to run out, specialists say it’s nonetheless smart to spend them shortly. Some playing cards — particularly generic money playing cards from Visa or MasterCard — will begin accruing inactivity charges in the event that they’re not used for a yr, which eats away at their worth. Inflation additionally makes playing cards much less beneficial over time. And if a retail retailer closes or goes bankrupt, a present card could possibly be nugatory.
Maybe think about clearing out your stash on Nationwide Use Your Present Card Day, a five-year-old vacation created by a public relations government and now backed by a number of retailers. The following one is Jan. 20, 2024.
OR SELL IT
If in case you have a present card you don’t need, one choice is to promote it on a website like CardCash or Increase. Rossman says resale websites received’t offer you face worth to your playing cards, however they are going to sometimes give 70 to 80 cents per greenback.
THE MONEY TRAIL
What occurs to the cash when a present card goes unused? It is dependent upon the state the place the retailer is integrated.
Once you purchase a present card, a retailer can use that cash straight away. Nevertheless it additionally turns into a legal responsibility; the retailer has to plan for the chance that the reward card shall be redeemed.
Yearly, massive corporations calculate “breakage,” which is the quantity of reward card legal responsibility they consider received’t be redeemed based mostly on historic averages. For some corporations, like Seattle-based Starbucks, breakage is a large profit-driver. Starbucks reported $212 million in income from breakage in 2022.
However in a minimum of 19 states — together with Delaware, the place many massive corporations are integrated — retailers should work with state unclaimed property packages to return cash from unspent reward playing cards to customers. Cash that isn’t recovered by particular person customers is spent on public service initiatives; within the states’ view, it shouldn’t go to corporations as a result of they haven’t supplied a service to earn it.
CLAIM IT
All 50 states and the District of Columbia have unclaimed property packages. Mixed, they return round $3 billion to customers yearly, says Misha Werschkul, the chief director of the Washington State Funds and Coverage Middle.
Werschkul says it may be tough to search out the holders of unspent reward playing cards, however the rising variety of digital playing cards that title the recipient helps. State unclaimed property places of work collectively run the web site MissingMoney.com, the place customers can search by title for any unclaimed property they’re owed, together with money from reward playing cards.