San Francisco, Calif., December 4, 2023 — Bridgestone Americas, a worldwide chief in tire expertise and repair, and SweetRush, a number one supplier of customized studying options, introduced the launch of an award-winning, mobile-friendly, high-engagement gross sales coaching and efficiency program: Shopper Tire Training (CTE).
The brainchild of a multiyear collaboration between Bridgestone and SweetRush, CTE has reached over 30,000 gross sales associates all through Bridgestone’s prolonged enterprise of unbiased tire dealerships and retailers. CTE’s progressive method to gross sales coaching has been acknowledged with over 80 studying and growth awards, together with a 2023 Brandon Corridor Group HCM Excellence Award for Finest Advance in Studying within the Move of Work.
“The Bridgestone team’s embrace of gamification, immersive technologies, and innovative mobile learning modalities proves that sales, product, and customer service training can be not only engaging and fun but also a competitive differentiator within a crowded marketplace,” shares SweetRush Resolution Architect Danielle Silver.
CTE leverages a spread of modern studying modalities and applied sciences to earn the eye of tire gross sales associates at unbiased retailers and assist them purchase consultative promoting abilities and Bridgestone product data. This mobile-friendly, flow-of-work studying program combines a set of 40 participating microlearning programs and 5 video games, which function animated video, Digital Actuality (VR), Augmented Actuality (AR), storytelling, and humor.
Because of CTE assets, tire gross sales associates are studying to:
- Uncover buyer wants and preferences and suggest the proper tire primarily based on their automobile kind, typical driving situations, and driving types.
- Share the aggressive benefits of Bridgestone security and efficiency applied sciences.
- Leverage customer-facing AR-enhanced “sell sheets” throughout the gross sales course of to deliver Bridgestone tire expertise to life.
“I’m extremely proud of the industry-leading training that our team has produced for sales associates. This program has been a game-changer for how we educate and build loyalty with our sellers and independent dealers,” mentioned Richard Plant, Govt Director of Product and Technical Coaching at Bridgestone.
Learners are equally enthusiastic, with one learner sharing, “The Bridgestone education program has benefited me in so many ways, from being knowledgeable on the products to understanding the basics a tire sales associate may need.”
The Bridgestone-SweetRush staff appears ahead to continued success, collaboration, and innovation as they determine contemporary alternatives to satisfy the evolving wants of tire gross sales associates.
About Bridgestone Americas
Bridgestone Americas, Inc. is the US-based subsidiary of Bridgestone Company, a worldwide chief in tires and rubber, constructing on its experience to supply options for protected and sustainable mobility. Headquartered in Nashville, Tennessee, Bridgestone Americas employs greater than 45,000 folks throughout its worldwide operations. Bridgestone affords a various product portfolio of premium tires and superior options backed by progressive applied sciences, bettering the way in which folks all over the world transfer, stay, work, and play. For extra data, go to Bridgestone’s web site.
About SweetRush
SweetRush is trusted by lots of the world’s most profitable firms to assist them enhance the efficiency of their workers and prolonged enterprises. SweetRush is thought for exceptionally artistic and efficient options that mix one of the best of studying expertise design with extremely participating supply. SweetRush providers embody customized L&D answer design and growth, high-performing staff-augmentation expertise staffing, certification growth, cultural alignment, and progressive studying applied sciences similar to VR, AR, and AI. SweetRush’s work has earned an extended checklist of awards and accolades in collaboration with its world-class shoppers. Uncover extra at SweetRush.