Usher is stripping down for Skims.
Kim Kardashian’s shapewear model introduced that the 45-year outdated singer is the face of their new males’s underwear marketing campaign in an Instagram publish on Monday, February 5.
The photographs, which at the moment are posted throughout Skims’ official web site, function Usher posing shirtless in varied coloured pairs of Skims Mens Stretch 5” boxer briefs.
The brand new underwear is available in 4 new colorways: Stone, Midnight Blue, Army and Oxblood. They’re scheduled to drop on Monday, February 12, at 9 a.m. PT / 12 p.m. ET.
Within the photograph caption, Skims took the chance to announce “another juicy surprise.” On Friday, February 9, at midnight ET, a restricted version model of Usher’s new album, Coming Dwelling, will probably be obtainable for digital obtain through skims.com.
The unique model will function various cowl artwork, in addition to a bonus observe entitled “Naked.”
Followers flocked to the feedback. “Kim you have outdone yourself 😍😍😍,” one social media person wrote. One other commented, “I mean this is just GENIUS ✨🖤.”
“When I was asked to partner with Skims Mens, I was so humbled,” Usher mentioned in a press release. He additionally made positive to thank Kardashian, 43, for the collaboration.
“Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,” he mentioned.
Usher joins a protracted line of different male celebrities who’ve appeared in Skims campaigns, together with Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander and Patrick Mahomes.
Usher has been preserving very busy recently. Between this newest Skims marketing campaign and selling his upcoming album, Coming Dwelling, the singer may also be performing through the half-time present on the Superbowl on Sunday, February 11.