Doordarshan Information has launched its new saffron-coloured brand by saying that it’s now out there in a refurbished avatar. The brand’s color has been modified from ruby crimson to saffron.
“Get ready for a news journey like never before…experience the all-new DD News! We have the courage to put: Accuracy over speed Facts over claims Truth over sensationalism, Because if it is on DD News, it is the truth!,” the state-run information channel posted on X.
Saffron adorns the highest band of the nationwide tricolour, whereas the color can also be used predominantly within the ruling BJP’s occasion flag.
The transfer has drawn criticism on social media. An X person stated: “Just hours before election when Moral Code of Conduct is on how can a National channel and the government change the logo colour to colour of its party? Isn’t this violation @ECISVEEP @SpokespersonECI pls step in. #LokSabhaElection2024 #violation #India…” One other person stated: “Ministry of Broadcast and Information, but only information of the RSS”.
Final yr, earlier than Independence Day celebrations, public service broadcaster Prasar Bharati had determined to revamp its tv channels. Doordarshan Nationwide’s unique brand was additionally revived, albeit with brighter colors.
Within the current previous, Prasar Bharati has additionally strengthened its digital media staff. The general public broadcaster has been allotted an outlay of ₹2,539.61 crore for the improve and growth of broadcasting infrastructure until 2025-2026. It is usually engaged on its plan to launch an over-the-top (OTT) platform.