Apple says it has begun piloting a brand new App Retailer function known as “contingent pricing” that may assist builders lure in prospects with cheaper subscriptions based mostly on their different purchases. The contingent pricing mannequin will let builders supply reductions to prospects who have already got subscriptions to different providers, be it these builders’ personal apps or taking part companions’. It’s beginning with a choose group of individuals earlier than rolling it out to extra builders “in the coming months.”
“Contingent pricing for subscriptions on the App Store — a new feature that helps you attract and retain subscribers — lets you give customers a discounted subscription price as long as they’re actively subscribed to a different subscription,” Apple wrote in a publish on the Apple Developer web site. “It can be used for subscriptions from one developer or two different developers.” Per 9to5Mac, Apple additional defined that these bundled reductions might be extremely seen to prospects each on the App Retailer and “in off-platform marketing channels” to allow them to simply discover and get in on the perks.
It comes at a time of ongoing scrutiny into Apple’s practices with its App Retailer and the way it handles in-app purchases, which got here to a head in Apple’s battle with Fortnite proprietor Epic Video games. Simply this fall, Apple requested the Supreme Courtroom to reverse its earlier ruling that required it to permit builders to bypass its 30 % transaction charge by supporting outdoors fee techniques. But it surely’s nonetheless on the lookout for methods to get again in builders’ good graces. The corporate says it should launch extra data on the brand new program subsequent month.
Correction, December 17, 2023, 3:30PM ET: This story initially said that contingent pricing allowed builders to supply cheaper plans than opponents. It really solely works between taking part events. We apologize for the error.