Artifact, the information app created by Instagram co-founders Kevin Systrom and Mike Krieger, is shutting down only a 12 months after launch. The app used an AI-driven method to recommend information that customers may prefer to learn, however it appears it didn’t catch on with sufficient individuals for the Artifact workforce to proceed making the app.
“We have built something that a core group of users love, but we have concluded that the market opportunity isn’t big enough to warrant continued investment in this way,” CEO Kevin Systrom says in a weblog put up. The app is starting to wind down right this moment. Customers can now not add new feedback or posts, and Artifact will nonetheless allow you to learn information “through the end of February.”
Systrom says the workforce of eight individuals engaged on Artifact “will go our separate ways.” He provides that he’s “personally excited to continue building new things” and says that the alternatives for brand spanking new concepts within the realm of AI “seem limitless.”