Nikon has introduced it’s shopping for RED, the high-end cinema digicam firm, for an undisclosed sum. In a press release, the digicam big, which has suffered together with a lot of the imaging trade lately, stated RED will change into a wholly-owned subsidiary, as discovered by The Verge. RED at present has about 220 workers, and no layoff plans have been made public in response to the sale.
RED was based in 2005 and has since had its cameras utilized in fashionable productions, together with Squid Sport, Peaky Blinders and Captain Marvel — a market Nikon plans to broaden into with this acquisition. Nikon has withdrawn from much less worthwhile areas of the digicam market lately, together with ending improvement on new DSLRs
The transfer may benefit each events, as RED’s president Jarred Lang shared on Fb: “This strategic partnership brings together Nikon’s extensive history and expertise in product development, know-how in image processing, as well as optical technology and user interface with RED’s revolutionary digital cinema cameras and award-winning technologies.” RED’s 2018 try to broaden by itself (into smartphones, no much less) did not final lengthy, and the merchandise quickly have been discontinued.
Apparently, RED sued its new proprietor in 2022, claiming that Nikon knowingly used RED’s patented knowledge compression know-how in its Z9 digicam. Nikon, in flip, argued the legitimacy of RED’s patents earlier than the 2 corporations agreed to a dismissal.