HMD actually needs us to have extra enjoyable. Earlier this 12 months, it introduced a collaboration with Mattel on an upcoming Barbie flip telephone. Now, it’s teaming up with Heineken and inventive agency Bodega on one other effort designed to faucet into nostalgia: the Boring Cellphone. There are extra particulars on Heineken’s web site — which you’ll should be at the least 21 to view — however mainly It’s a translucent flip telephone with no apps, simply good retro vibes that will help you join with your mates over a chilly one.
The Boring Cellphone is seemingly actual — I do know, I used to be skeptical, too — however it should solely be out there via giveaways and isn’t occurring sale. It’s a restricted version run and Heineken’s web site signifies 5,000 shall be made. There’s a 2.8-inch QVGA show on the within, a 1.77-inch show on the skin, a 0.3-megapixel digital camera, and a 3.5mm headphone jack. It helps calling and texting through 2G, 3G, and 4G, however good luck discovering a functioning 3G community anyplace within the US.
Specs are inappropriate, although; the Boring Cellphone is a advertising stunt and, actually, a reasonably enjoyable one. If you happen to want navigation, Heineken’s promotional web site suggests that you just textual content your mates for instructions. You may as well play Snake in a nod to HMD’s Nokia license. And as soon as once more, translucent tech is within the information. Name it a comeback.
The Boring Cellphone shall be out there via social media giveaways within the UK, with different markets to comply with later within the 12 months. And in the event you don’t occur to win one, you’ll have the ability to obtain an app that “turns smartphones boring” beginning in June. Enroll on Heineken’s web site to remain on prime of all issues Boring Cellphone.